Is Your Marketing Making An Impact?

We believe maximizing marketing impact requires thoughtful data usage, cutting edge artificial intelligence, powerful automation, and a hands-on team of experts.

Get started

Revolutionizing Marketing With Our AI-Driven Multi-Channel Performance Platform

Data Management

Your data supercharged and enriched

Audience Development

Audiences customized to drive your business results

Decisioning

Automated allocation across geos, channels, creative

Media Activation

Optimized executions across media channels

Measurement & Insights

Actionable insights that link media and outcomes

Our Approach

Impact in Action

See our streamlined approach to driving success with targeted strategies, real-time insights, and critical metrics.

Maximizing ROI with AI

We use AI to sort through millions of combinations of audience, media channel, and creative to find the solution that generates the most purchases for your investment

Streamlining Campaign Efficiency

ActivImpact harnesses automated processes to efficiently streamline the activation of precise audience segments across various platforms, ensuring a seamless campaign rollout

Optimizing Performance Through Data

Every dollar spent creates data points on advertising reach, impressions, clicks, website visits, purchases. All of which can be used to improve performance.

Simplifying Metrics, Enhancing Insights

We manage the complexity, and distill the metrics most important to your business, and deliver via an easy-to-understand report

Next-Gen Analytics & Insightful Reporting

Experience integrated, automated dashboards for omni-channel reporting and attribution. Our platform offers comprehensive analytics for optimization, learning, and actionable feedback

Why We Impact

A Big Problem

When it comes to enhanced AI capabilities, many agencies get squeezed because they are too big to scale in a people-based models or lack the expertise and resources to build AI-enabled capabilities that clients today demand.

A World-Class Team

Tech-forward media mavericks, agency veterans, and location-based marketing experts from Google, Epsilon, Oracle, AT&T, and GM who have spent decades building powerful marketing solutions for the world’s most sophisticated brands.

A Big Idea

A performance marketing platform built from the ground up using proprietary data linked to your insights - cutting edge AI to make smart decisions about who, what, when, where – integrated with all media channels – transparent measurement - rock solid compliance – and a world class support team.

A Game-Changing Solution

AI-enabled multi-channel performance platform for independent agencies designed to improve client performance through lower cost per action while lowering the barrier to enhanced AI offerings.

INTRODUCING ACTIVIMPACT

A platform built for impact

Elevate your marketing with AI precision. Harness comprehensive data, optimize across channels, and target effectively for measurable impact and cost-efficient performance.

ActivData

Data & Data Management

Master file of 260M US Population
Automated ingestion of customer first-party data
Daily fitness activity for over 20M people
Keying and integration
Data refinement and enrichment
Privacy compliance built in

ActivAudience

Custom Audiences

Artificial Intelligence behavioral modeling platform
Custom look-alike models
Cluster segmentation
Propensity-based behavioral scoring

ActivTerritory

Dynamic Trade Areas

Define trade areas based on actual customer data
Artificial Intellience-defined marketing territories for each location
Adapt trade areas based on marketing KPI
Identify top performing markets
Incorporate over 700 data points for each household

ActivMedia

Optimized Multi Channel Media

Access to all major walled gardens
Programmatic DSP with reduced rates
Dynamic mix optimization using artificial intelligence
Budget allocation by media & audience
Search, Social, Programmatic, CTV, OTT, Streaming, DM, Email, OOH

ActivInsights

Measurement and Reporting

Automated dashboards
Integrated omni-channel reporting
Transparent reporting
Holistic measurement
Brick & Mortar and Online KPIs

Our Monthly Impact

5,000+ Ad Campaigns

Crafted and executed to meet the diverse needs of our clients, reaching vast audiences with precision and creativity.

1.1 Million+ Attributable Conversions

Turning potential into profit, our campaigns are designed for conversion, ensuring every impression counts.

1 Billion+ Impressions

A milestone that speaks to our ability to capture attention and engage with audiences on a massive scale.

100 Million+ Unique Individuals

Diverse strategies that successfully target a broad spectrum of consumers, creating meaningful interactions.

6,000+ Locations

Our expansive reach ensures local and international visibility, putting our clients on the map, everywhere.

Trusted by 80+ Brands & Organizations

From startups to industry leaders, our tailored strategies serve a roster of esteemed clients.

20M+ Subscription-Based Customers

Specializing in retention and loyalty, we maintain an active base of subscribers for ongoing success.

Get a Demo Today

Unlock the full potential of your marketing efforts with our expert guidance. Let's create impactful campaigns together.